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MailGraf Blog
We share email marketing insights and digital growth strategies.
What UK email marketing must comply with: UK GDPR, PECR and DPA 2018. Consent, soft opt-in, B2B rule...
What anti-spam certification is, how CSA works with UK mailbox providers, and how certified infrastr...
The mandatory sender rules from Gmail, Yahoo, Microsoft and Apple, the enforcement timeline from 202...
Why campaigns land in spam, how to diagnose the problem with mail-tester and Google Postmaster Tools...
What spam email is, how spam filters score messages, what the report-spam button does to senders, co...
What email verification really is, how the three-layer check works, what bounce codes mean, what pro...
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Return Path in Email: What It Is and How to Set It Up
What return path in email is, how it differs from From and Reply-To, why SPF and DMARC depend on it and how to set up a custom return path via CNAME.
Email Marketing Strategy: A 10-Step Playbook
Build an email marketing strategy that drives real revenue. 10 steps, the best practices behind them, benchmark KPIs and a 90-day plan you can run on ...
Email Sender Reputation: A Practical Guide for Senders
What email sender reputation really is, how mailbox providers score you, how to check yours, and a 30-day plan to recover a damaged reputation.
Email Marketing KPIs: The 2026 Guide to Metrics That Matter
Email marketing KPIs explained for 2026. Open rate, CTR, CTOR, RPE, conversion benchmarks, MPP-aware measurement and a 90-day implementation plan.
Email Newsletter Design Guide: Layouts and Sizes
How to design email newsletters that convert. Layout sizes, mobile-first rules and templates that work across Gmail, Outlook and Apple Mail.
Email Segmentation: Send the Right Message to the Right People
Learn how to segment your email list by behaviour, engagement and purchase history. Practical strategies for better open rates and fewer unsubscribes.
Opt-In, Double Opt-In and Soft Opt-In: UK Email Consent Guide
Understand single opt-in, double opt-in and the UK soft opt-in rule under PECR. Build a permission-based email list that complies with UK GDPR.
SPF, DKIM and DMARC Guide for Email Authentication
Learn how to set up SPF, DKIM and DMARC step by step. Understand why email authentication matters for deliverability and how to avoid common DNS mista...
Transactional Email: What It Is and How It Works
Transactional vs marketing email explained. Use cases, delivery best practices, UK GDPR consent rules and how to keep transactional emails out of spam...
Hard Bounce vs Soft Bounce: What They Mean and How to Fix Them
What is an email bounce? Hard vs soft bounce differences, SMTP error codes, acceptable bounce rates and how to protect your sender reputation.
AI Email Marketing: A Practical Guide for 2026
How to use AI in your email campaigns. ChatGPT prompt templates, send time optimisation, campaign report analysis and GDPR compliance.
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